What got people talking this week — 25 June
Originally published on O2’s internal Workplace
1. Anyone for tennis? Wimbledon kicks off on 28 June and there have been a flurry of ads to celebrate.
The LTA kicked off with U In? A rallying cry and invitation for people of all skill levels, sizes and backgrounds to get out there and play tennis. A fresh approach with great representation and smiles, plus the man who is getting everywhere at the moment, Youtuber Chunkz!
The All England Lawn Tennis Club launched “It’s a Wimbledon Thing” to get everyone in the spirits and share what Wimbledon means to them. Some fun, quirky moments but feels like it’s trying a bit too hard.
Finally, Ralph Lauren have been running a series of ads promoting their new Wimbledon themed clothing range. Surprisingly, the ads feature sportspeople from the worlds of football, rugby, ballet and surfing including Son Heung-Min, Lucy Campbell, Francesca Hayward and Maro Itoje. Certainly made me look twice seeing Son in tennis gear!
2. Love Island revealed its line up of contestands ahead of the new series launch on 28 June, including its first participant with a physical disability.
The most commercialised show on British television has signed up nine official partners, earning £12m before the first episode.
This includes Tinder, as the first dating partner, Boots is the series’ “feelgood” partner and Cloud Nine is the official hair partner. JD Sports is providing fitness and activewear and gym equipment for the island villa, the series’ drinks partner WKD will feature branding on packs of bottles and a new pink gin flavour, and Spotify will be behind the official playlist and sponsor the housemates’ parties.
It’s also been revealed ITV is asking for £100,000 for a single 30-second TV ad.
There’s a lot of focus on how contestants will be supported with their mental health. ITV also announced The Full Treatment, a new show focusing on mental health in partnership with the charity CALM (Campaign Against Living Miserably).
It will be hosted by 2019 Love Island winner Amber Rose Gill and 2017 winner Kem Cetinay. The series will take place in a salon where beautician Amber and barber Kem will chat with clients including Radio 1’s Jordan North and singer-songwriter Chelcee Grimes.
3. HSBC recently launched their No Fixed Account bank account and ad campaign in partnership with Shelter.
It gives homeless people the ability to open a bank account and break the vicious circle to help get back on their feet.
This is a great example of Brand Do and really getting to the root of a problem to help solve it.
4. Indeed is encouraging allyship and empathy at work for Pride with a campaign to bring awareness to the importance of using proper pronouns during the job interview process.
Their ad aims to build confidence for job seekers and there are loads of useful resources on their website to help underrepresented groups in the workplace.
The initiative aligns with Indeed’s mission to “help all people get jobs.” Earlier this year, they launched campaigns around Black History Month and Women’s History Month, raising awareness for how the pandemic disproportionately forced these groups, particularly women, out of the workforce.
Bonus
- Zoom’s advertising at Formula 1 went viral on social media with the caption “Weird way to do subtitles for the Formula 1 race.” Zoom became an official partner back in March, and this simple execution has really shown how on point the sponsorship is!
- Nike’s Crazy Dreams campaign with Colin Kaepernick has won the Creative Effectiveness Grand Prix at Cannes. According to the case study, the campaign led to a 31% sales boost.
- The Migration Museum is running a campaign around Euro 2020 highlighting how migration has shaped football and showing the results of games without immigration. It aims to provoke discussion.
