What got people talking this week — 2 July
Originally published on O2’s internal Workplace on 2 July
1. TikTok has been confirmed as National League football club Wrexham’s sponsors for the next two seasons.
TikTok’s involvement comes after Hollywood stars Ryan Reynolds and Rob McElhenney (It’s Always Sunny in Philadelphia) became owners in January. The duo’s takeover of the club will be the subject of a documentary series called ‘Welcome to Wrexham’.
The club also launched its own official TikTok account of course!
TikTok is looking to further tap into football fandom and build its association after securing sponsorship of Euro 2020.
Another opportunity is with gaming. TikTok will show up in Football Manager straight away and next season if Wrexham manages to end its 13-year wait for promotion to the Football League, it will appear in Fifa.
It could therefore follow in the footsteps of Burger King, which won huge global attention and plaudits after gaining a presence in Fifa by sponsoring League Two club Stevenage FC and incentivising gamers to play as the side.
2. McDonald’s reacted to a viral TikTok trend on Twitter, by posting an image of a sausage mcmuffin with the caption “try the new raspberry slushie”
This confused certain folks on Twitter whilst others proclaimed it as funny; it’s performed well with thousands of engagements. To improve the post and give more context, they could have included the UGC TikTok sound but likely didn’t want to pay a fee or slow down the reactivity!
Specsavers, ever present when something doesn’t look quite right, replied to query it in what is termed “brandter”!
3. Things are going from bad to worse for Brewdog after the recent controversy around toxic workplace culture.
They’ve now been accused of false advertising over a competition prize of a solid gold can worth £15,000 and the ASA is investigating it. It appears that the can is actually gold-plated brass and not worth the amount stated.
They have denied the claims…
4. The UK’s leading married-dating website ‘illicit encounters’ reacts to Matt Hancock’s adultery with an OOH ad.
Should any topics be off limits for advertising or is this a clever way for this particular company to cut through?!
Led by Donkeys followed suit with reactive and provocative posters of their own.
Bonus
- Disney+ promote a special hire service to save you from boring video calls. This is to celebrate the launch of The Walking Dead on Star and includes an influencer collaboration with internet sensation Jackie Weaver
- Fashion inspired by tech and other trends from Pablo Rochat
- Adidas created the First Ever Liquid Billboard at a Dubai beach for the launch of their new Full Cover Swimwear Collection — it’s a 5m high and 3m deep swimming pool
- Dating app Bumble opens a cafe in New York. It’s going to be a “safe space for healthy and equitable relationships and connections” and there will be events in the future.
- The NHS and Vaccine scientists get standing ovation at Wimbledon
